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About Us
We take care of the complexities so you can enjoy a hassle-free investment experience, promising steady returns and maintaining your property's worth in the ever-evolving real estate market.
What we do
At Coastline Equity, we specialize in maximizing the value of your real estate investments by offering expert property management services tailored to both commercial and multifamily properties. Our professional property managers handle the day-to-day operations of your investments, ensuring they are well-maintained and profitable.
What Does a Property Manager Do?
As experienced property managers, we manage every aspect of your investment, from tenant relations and rent collection to addressing maintenance issues and overseeing financial management. By maintaining close communication with you and your tenants, we ensure that all of our customers have a seamless experience. From security deposit handling to ensuring compliance with regulations, our team takes care of the details, so you don’t have to.
Long-Term Property Value and Tenant Satisfaction
We prioritize not only the financial performance of your property but also the satisfaction of your tenants. We ensure that any issues are resolved quickly, fostering a positive experience for tenants and protecting your property’s long-term value.
By choosing Coastline Equity, you're partnering with experts who are dedicated to providing superior service while safeguarding your real estate assets.
History
Founded in 1972 by George Mayer, Coastline Equity has worked to provide high quality services to our clients throughout the real estate industry. Initially focused on institutional and private party lending, the company expanded its scope in 1985 to include the development of real estate assets across Southern California. By 1989, Coastline Equity had further evolved, embracing the role as professional property management firm, skillfully managing its growing portfolio of assets.
Entering the new millennium, property management emerged as Coastline Equity's primary focus, while the company continued to maintain a diverse book of commercial loans and provide a range of real estate services tailored to the needs of its clients. In 2017, Anthony A. Luna joined the company as a partner, collaborating with George Mayer to scale Coastline Equity's third-party property management services. Today, 95% of our management portfolio directly support our third-party clients, reflecting our commitment to delivering exceptional service and expertise.
Marking a new era for Coastline Equity, George Mayer retired in 2022, and Anthony A. Luna acquired the firm. Under his leadership, the company continues to build on its legacy of professionalism, innovation, and dedication to its clients. Coastline Equity remains a trusted and respected name in the Southern California real estate market, always striving to exceed expectations and create lasting, positive impacts for the communities we serve.
Timeline
1972
Founded
Coastline Equity was founded by George Mayer initially focusing on institutional and private-party lending.
1985
Expansion
The company expanded to include the development of real estate assets across Southern California.
1989
Evolution
Transitioned into a professional property management firm, managing a growing portfolio.
2000
Focus Shift
Property management became Coastline Equity's primary focus, alongside a diverse book of commercial loans.
2017
Partnership and Scaling
Anthony A. Luna joined as a partner to scale third-party property management services, improve our technology integration, and improve our core processes.
2022
New Leadership and Legacy
George Mayer retired, and Lauren and Anthony A. Luna acquired the firm, continuing the legacy with a commitment to professionalism and innovation.
Leadership & Management
Where passion meets purpose, communities thrive.
Anthony & Lauren Luna
Driven by a shared passion for community and a vision for impactful property management, Anthony and Lauren Luna lead Coastline Equity with a unique blend of expertise and heart.
Anthony and Lauren Luna are at the heart of Coastline Equity, where their passion for community impact and dedication to growth converge to create more than just a property management company. Together, they steer a vision beyond the bricks and mortar of real estate, focusing intensely on the well-being of tenants, property owners, and their team.
Their journey in property management began at a pivotal dinner party, where Anthony shared his enthusiasm for the real estate sector amidst deep conversations about life's new chapters—this moment marked the beginning of their commitment to maintaining properties, nurturing community ties, and enhancing the properties that Coastline Equity manages.
With her expertise in mental health and project management, Lauren brings an innovative perspective to building an intentional culture, enhancing tenant satisfaction and community health. Their collaborative approach is reflected in how they manage Coastline Equity, emphasizing ethical practices, responsive service, and a culture that values every team member's contribution.
Driven by a shared mission to empower communities and foster sustainable growth, Anthony and Lauren are not just leading a company but crafting a legacy of positive impact and resilience in the real estate industry. Under their leadership, Coastline Equity is a beacon of innovation in the property management industry, championing a balanced approach where business success and community welfare go hand in hand.
Paying it Forward
Economic Development
At Coastline Equity, our commitment to an owner mindset extends beyond our immediate business interests to encompass the broader economic wellbeing of the communities we serve. Supporting economic development initiatives means investing in programs that foster entrepreneurship, create jobs, and stimulate economic growth. It's about building a sustainable future where businesses can flourish, communities can prosper, and individuals can achieve financial success. Our support for economic development reflects our belief in taking responsibility not just for our success but for the success of our wider community.

Youth Development
We believe in the power of doing what we say and more, especially when investing in our future leaders. Youth development programs are crucial for nurturing the potential of young people, providing them with the opportunities to grow, learn, and thrive. By supporting initiatives that focus on education, mentorship, and character development, we're committing to a future where every young person can achieve their dreams and contribute positively to their communities. Our involvement in youth development reflects our core value of fostering continuous growth and sharing knowledge, ensuring that the next generation is prepared to embrace challenges and opportunities alike.

Diversity, Equity, & Inclusion
Embracing diversity, equity, and inclusion is essential to creating environments where everyone can thrive. Coastline Equity is committed to fostering a diverse, equitable, and inclusive world, both within our company and in the broader community. Supporting DEI means advocating for fairness, breaking down barriers, and celebrating the unique contributions of all individuals. Our goal is to honor our legacy, while looking towards the future with inclusivity at our core.

The Arts
The arts enrich our lives, communities, and cultures. The arts encourage creativity, foster empathy, and build bridges between people. By investing in the arts, we're contributing to the vibrancy of our communities and ensuring that everyone has access to cultural experiences that inspire and challenge us. Our support for the arts is a testament to our belief in the importance of lifelong learning and the sharing of knowledge, enriching our communities with beauty, creativity, and expression.

Company Culture
Our team is driven by three unwavering core values that define our unique company culture. Customer First is our mantra, reflecting our commitment to exceeding expectations for you, your tenants, the vendors that maintain your properties and our team. With our Equity for All approach we empower each team member to take ownership, make impactful decisions, and drive innovation as if the business were theirs. A deep Growth Mindset permeates our collaborative environment, encouraging continuous learning, development, and the open exchange of expertise. If you're ready to thrive in a culture that embodies accountability, initiative, and collective success, we invite you to be part of our dynamic team.