Login as
Properties
Meet the CEO
Anthony A. Luna is the Chief Executive Officer of Coastline Equity, a commercial real estate advisory and property management firm based in Southern California. Anthony's strong technology background has enabled him to establish a highly productive operating system that maximizes the talents and experiences of his Property Management team. He brings a unique blend of real estate and technology expertise, ensuring Coastline Equity is well-positioned to deliver exceptional service to its clients.
Forbes Contributor
As a contributing author for Forbes, Anthony A. Luna brings a wealth of expertise and knowledge in the real estate sector and entrepreneurship, providing insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership.
Anthony has established himself as a leading voice in the business community. Through his contributions to Forbes, he has provided valuable insights and advice to countless readers, sharing his passion for helping others succeed in their entrepreneurial endeavors.
The Owner Mindset
The Owner Mindset by Anthony A. Luna is your go-to podcast for mastering the art of leadership, property management, and community impact. As the CEO of Coastline Equity, Anthony shares real-world insights on how to elevate your business, empower your team, and make a lasting difference in the communities you serve.
Each episode is packed with actionable strategies and inspiring stories that help you cultivate an owner's mindset, driving success in every aspect of your professional and personal life.
Company History
Founded in 1972 by George Mayer, Coastline Equity has established itself as a reputable and dynamic player in the real estate industry. Initially focused on institutional and private party lending, the company expanded its scope in 1985 to include the development of real estate assets across Southern California. By 1989, Coastline Equity had further evolved, embracing the role of a professional property management firm, skillfully managing its growing portfolio of assets.
Entering the new millennium, property management emerged as Coastline Equity's primary focus, while the company continued to maintain a diverse book of commercial loans and provide a range of real estate services tailored to the needs of its clients. In 2017, Anthony A. Luna joined the company as a partner, collaborating with George Mayer to scale Coastline Equity's third-party property management services. Today, the firm's management portfolio is comprised of 95% third-party clients, reflecting its commitment to delivering exceptional service and expertise.
Marking a new era for Coastline Equity, George Mayer retired in 2022, and Anthony A. Luna acquired the firm. Under his leadership, the company continues to build on its legacy of professionalism, innovation, and dedication to its clients. Coastline Equity remains a trusted and respected name in the Southern California real estate market, always striving to exceed expectations and create lasting, positive impacts on the communities it serves.
Press Showcase
Recent articles about Coastline Equity and its CEO, Anthony A. Luna, highlight the firm's growth trajectory, as well as its strategic investments in the community and the real estate industry. These articles also showcase Anthony's expertise and leadership in the industry, and how his vision for Coastline Equity has contributed to its success.
