Apartments.com vs. Hiring a Property Manager

Anthony A. Luna • March 22, 2025

Which Is Better for Rental Property Owners?

If you're a rental property owner, you’ve likely considered listing your property on Apartments.com or hiring a property management company to handle everything for you. But which option is truly the best for your investment?

While Apartments.com offers a popular DIY approach to listing your rental, a property manager provides a full-service solution that can maximize your profits and minimize your stress. In this guide, we’ll compare both options, weighing the pros and cons to help you decide the best approach for managing your rental property.

What Is Apartments.com?

Apartments.com is one of the largest online rental listing platforms, attracting millions of renters each month. It allows landlords to:

  • Create a property listing with photos, descriptions, and pricing.
  • Screen tenants through background and credit checks.
  • Collect rent payments via the platform.
  • Communicate with tenants and manage inquiries.

For landlords who prefer a hands-on approach, Apartments.com can be a useful tool for marketing their rental property. However, there are limitations that can make it challenging for landlords who want to scale their business or avoid time-consuming responsibilities.

What Does a Property Manager Do?

A property management company takes care of all aspects of rental property management, including:

  • Marketing and listing properties on multiple platforms (including Apartments.com).
  • Tenant screening with in-depth background checks.
  • Rent collection and enforcement to ensure on-time payments.
  • Property maintenance and repairs with vetted vendors.
  • Legal compliance with fair housing laws and lease enforcement.
  • Handling tenant issues so you don’t have to deal with complaints or evictions.

A property manager essentially turns your rental into a passive income stream, handling everything so you can focus on growing your portfolio.

Apartments.com vs. Hiring a Property Manager

Apartments.com vs. Hiring a Property Manager

Feature Apartments.com Property Manager
Listing Exposure High, but only one site Multi-platform syndication
Tenant Screening Basic credit/background checks Thorough screening process
Rent Collection Online payments only Full enforcement & eviction handling
Property Maintenance Landlord responsible 24/7 emergency maintenance
Legal Compliance Landlord responsibility Expert guidance & risk mitigation
Time Commitment High – DIY approach Low – Fully managed service
Overall Cost Lower upfront Higher upfront, but better ROI

Pros and Cons of Apartments.com vs. Hiring a Property Manager

Pros of Apartments.com

  • Affordable listing solution for DIY landlords.
  • Direct control over tenant selection and leasing.
  • No long-term commitment to property management fees.

Cons of Apartments.com

  • Limited to a single platform for marketing.
  • Time-intensive tenant screening and communication.
  • Landlords handle maintenance, legal issues, and rent enforcement.

Pros of Hiring a Property Manager

  • Full-service management with passive income potential.
  • Maximized rental exposure and expert tenant screening.
  • 24/7 maintenance handling and legal compliance.

Cons of Hiring a Property Manager

  • Higher upfront cost (but better long-term ROI).
  • Less direct control over tenant selection (but professionals handle it for you).

Which Option Is Best for You?

  • If you own one rental unit and prefer hands-on management, Apartments.com might be a good fit—if you have the time to handle tenant screening, rent collection, and maintenance.
  • If you own multiple rental units or want a hands-off investment, hiring a property management company is the smarter long-term choice.

While Apartments.com is useful for listing rentals, it doesn’t replace the expertise and hands-free benefits of a property manager.


Why Property Management Wins

Even though Apartments.com offers a DIY listing approach, it still requires landlords to be hands-on with screening, maintenance, and legal compliance. On the other hand, a property manager handles everything, ensuring that your property remains profitable and stress-free.

At Coastline Equity, we take care of every aspect of property management—from marketing your rental to handling tenant issues—so you can maximize your rental income without the hassle.


Want to learn more? Contact us today for a free consultation.

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    Our dedicated team transforms property management challenges into opportunities. From tenant management to streamlined rent collection and proactive maintenance. 

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    Anthony A Luna CEO

    As a contributing author for Forbes, Anthony A. Luna brings a wealth of expertise and knowledge in the property management industry, real estate sector, and entrepreneurship, providing insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership.


    Anthony has established himself as a leading voice in the business community. Through his contributions to Forbes, Anthony is set to publish his first book, "Property Management Excellence" in April 2025 with Forbes Books.

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    Learn more about Coastline Equity's property management practices & processes and how we support our clients with education and a growth mindset.


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