Coastline Equity: Pioneering Excellence in Property Management

Anthony A. Luna • September 21, 2023

The Property Management Partner of Choice in Los Angeles, Temecula, and beyond.

Coastline Equity: Pioneering Excellence in Property Management

In the ever-evolving landscape of the real estate industry, Coastline Equity stands as a beacon of reliability, expertise, and innovation. With a rich history dating back to 1972, the firm has continuously adapted to the changing dynamics of the market, offering unparalleled services in the realm of commercial property management and real estate advisory. Under the visionary leadership of Anthony Luna, Chief Executive Officer of Coastline Equity, the firm has embraced technology to foster a highly productive operating system that maximizes the talents and experiences of its property management team.

A Legacy of Excellence

Founded by George Mayer in 1972, Coastline Equity initially focused on institutional and private party lending. The firm expanded its horizons in 1985 to include real estate asset development across Southern California. By 1989, it had evolved further to become a professional property management firm, skillfully managing a growing portfolio of assets. Today, under the guidance of Anthony Luna, the firm continues to uphold its reputation as a trusted name in the Southern California real estate market, always striving to exceed expectations and create lasting, positive impacts on the communities it serves.

Innovation at the Forefront

Anthony Luna brings a wealth of expertise and knowledge in the real estate sector and entrepreneurship. Being a contributing author for Forbes, he provides insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership. This strong technology background has enabled Coastline Equity to establish a highly productive operating system that leverages the latest tools and technologies to offer efficient and innovative solutions to its clients.

Community-Centric Approach

At the heart of Coastline Equity's operations is a deep commitment to the communities it serves. The firm views the properties it manages as 'legacy assets', aiming to foster developments that can be passed down through generations. This approach ensures that every project undertaken is executed with a long-term vision, focusing on creating sustainable and community-friendly developments.

A Partner in Your Growth

Whether you are a property owner looking to maximize your investment returns or a tenant seeking the perfect commercial space, Coastline Equity is here to assist you every step of the way. The firm offers a range of services including tenant screening, maintenance, rent collection, and more, all designed to make the process of owning and managing a property as smooth and stress-free as possible.

Looking Ahead

As Coastline Equity continues to grow, it remains steadfast in its commitment to offering exceptional services to its clients. The firm is constantly exploring new avenues to enhance its offerings, leveraging the latest industry insights and trends to stay ahead in the competitive market. With a team of dedicated professionals at its helm, Coastline Equity is poised to set new benchmarks in the industry, driving excellence in every endeavor.


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More about Coastline Equity

  • Property Management Services

    Skyscraper

    Our team will handle all your property needs, offering specialized services such as in-depth inspections, liability management, staff recruitment and training, and round-the-clock maintenance—expert support tailored to the unique requirements of your real estate assets.

    Learn More
  • About Us

    Look at the future of property management

    Our dedicated team transforms property management challenges into opportunities. From tenant management to streamlined rent collection and proactive maintenance. 

    Learn More
  • Property Management Excellence

    Anthony A Luna CEO

    As a contributing author for Forbes, Anthony A. Luna brings a wealth of expertise and knowledge in the property management industry, real estate sector, and entrepreneurship, providing insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership.


    Anthony has established himself as a leading voice in the business community. Through his contributions to Forbes, Anthony is set to publish his first book, "Property Management Excellence" in April 2025 with Forbes Books.

    Learn More
  • Insights

    Discover property management

    Learn more about Coastline Equity's property management practices & processes and how we support our clients with education and a growth mindset.


    Coastline Equity Property Management is your partner as you continue to learn and grow.

    Learn More

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Property Management Made Easy


Los Angeles

1411 W. 190th St.,
Suite 225

Los Angeles, CA 90248

Temecula

41743 Enterprise Circle N.,
Suite 207

Temecula, CA 92590

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