Leadership changes in Coastline Equity Property Management Firm
Anthony A. Luna • October 7, 2021
After 47 years, Coastline Equity's Founder & President transitions to Chairman of the Board.

To our clients and stakeholders,
We have news to share. After 47 years as founder and president of Coastline Equity, I am transitioning to a new role as Chairman of the Board, effective October 1, 2021. In my new role, I will continue to be a critical advisor to Anthony Luna, Coastline Equity's Leadership Team, and our clients.
At the same time, it gives me great pleasure to announce that Anthony Luna, Vice President, and partner, will assume the day-to-day responsibilities for Coastline Equity’s operations and client services. Anthony Luna joined the firm as the Operations Manager in 2017 and soon became a partner and principal. Anthony has the broad-based real estate and technology skills necessary to be successful in his new position.
I have known Anthony for many years. We met at the Boys & Girls Clubs of the Los Angeles Harbor, where we enjoyed a mentor-mentee relationship. We will continue to support the Boys & Girls Clubs and other non-profit organizations with donations from a percentage of annual revenue and match donations made by our team members.
Throughout the years, I have seen Anthony grow and develop and have confidence in his ability to lead Coastline Equity to deliver on our vision “to become the partner of choice for residential and commercial real estate investors” and on our mission “to maximize the value of clients’ real estate holdings through state-of-the-art technology, personalized action plans, commitment to excellence and timely and consistent communications for residential and commercial property owners.”
As always, we welcome your questions, feedback, comments, and suggestions in our quest to deliver the best services possible.
With best regards,
George Mayer
More about Coastline Equity
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As a contributing author for Forbes, Anthony A. Luna brings a wealth of expertise and knowledge in the property management industry, real estate sector, and entrepreneurship, providing insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership. Anthony has established himself as a leading voice in the business community. Through his contributions to Forbes, Anthony is set to publish his first book, 'Property Management Excellence' in April 2025 with Forbes Books.
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