National Small Business Association Leadership Council

Anthony A. Luna appointed to the NSBA Leadership Council

In an exciting milestone for Coastline Equity and its CEO, Anthony A. Luna, we are pleased to announce his recent appointment to the National Small Business Association (NSBA) Leadership Council. This prestigious recognition highlights Anthony's years of dedication and hard work in advocating for small businesses and economic development in the communities that Coastline Equity serves. 

NSBA: A Tireless Advocate for Small Businesses 

With more than 85 years of advocacy experience, NSBA stands as the oldest and most respected voice in promoting the interests of small businesses in the United States. Representing more than 65,000 members from diverse industries in every state, NSBA works tirelessly to influence policies directly affecting small businesses and their communities. 

Anthony's Role on the NSBA Leadership Council 

Anthony A. Luna's appointment to the NSBA Leadership Council is a personal honor and an opportunity to contribute significantly to the national business policy dialogue. With years of experience in residential and commercial property management and real estate investments, Anthony joins a select group of small business advocates from across the country. 

From his position on the NSBA Leadership Council, Anthony is committed to advocating for measures to drive innovation and sustainable growth in the property management industry. His proactive leadership and strategic vision will be valuable assets as he works to address critical issues, including fair tax reform, equitable access to resources, and the promotion of an enabling business environment. Anthony will play a role in guiding the advocacy work of NSBA in Washington, D.C. and with elected officials in Congress. 

Coastline Equity History and Track Record 

Founded in 1972 by George Mayer, Coastline Equity has established itself as a respected Southern California real estate player. Initially focused on institutional and private lending, the company expanded its scope in 1985 to include the development of real estate assets throughout the region. 

Entering the new millennium, property management emerged as Coastline Equity's primary focus, and in 2017, Anthony A. Luna joined as a partner, collaborating with George Mayer to expand the firm's third-party property management services. Under Anthony's leadership today, the firm's management portfolio is 95% third-party clients, reflecting its commitment to providing exceptional service and expertise. 

In 2022, Anthony and his wife, Lauren Luna took over full ownership of the firm following George Mayer’s retirement. 2022 marked a new era, while continuing Coastline Equity’s legacy of professionalism, innovation, and dedication to its clients. The company remains a trusted name in the Southern California real estate market, always striving to exceed expectations and create lasting, positive impacts in the communities it serves. 

Anthony A. Luna's appointment to the National Small Business Association (NSBA) Leadership Council represents an outstanding personal achievement and underscores his dedication to innovation and excellence in the California property management industry. We congratulate our CEO for his exceptional track record and for continuing to be a positive driving force in our industry and beyond.