Press Release | Coastline Equity Announces New CEO
Anthony A. Luna • January 31, 2023
Press Release | Coastline Equity Announces New CEO
Coastline Equity Announces New CEO
Los Angeles, CA – Coastline Equity, a Southern California multifamily and commercial property management firm, today announced the appointment of Anthony Luna as its new Chief Executive Officer. Luna takes over from the company's founder, George Mayer, who is retiring after 50 successful years of leadership.
"I am honored to be taking over from such a visionary leader as George Mayer," said Luna. "His contributions to the company and the industry have been immeasurable, and I am grateful for his guidance and support as I take on this new role."
Luna has been with Coastline Equity for many years and has played a key role in driving the company's growth and success. Under his leadership, the company will continue to provide its clients with the high-touch service and tailored approach they have come to expect.
Mayer and Luna have a storied relationship going back over 15 years when Luna was a teen member at the Boys & Girls Clubs of the Los Angeles Harbor. “George became my mentor over 15 years ago,” Luna says. “My love for the arts, theater, and Phillipe’s French dip sandwiches all come from George.
Following a career in the non-profit space, Luna entered the real estate sector as a property manager. Luna managed primarily in the Long Beach market before joining Mayer at Coastline Equity In 2017, Mayer approached Luna to become his Partner at Coastline Equity and together Luna and Mayer grew their firm across Southern California.
"I am confident that with my experience and the support of our talented team, we will continue to thrive and reach new heights of success," added Luna.
Coastline Equity would like to thank its clients for their continued support and looks forward to building an even stronger partnership with them in the future.
About Coastline Equity
With over 50 years vested in guiding, advising and managing diverse real estate portfolios for corporations, individuals and families throughout California, Coastline Equity offers a unique and valuable perspective to maximize the value of its client’s real estate holdings. The level of personal stewardship, informed by its vast experience, is the hallmark of Coastline Equity’s advisory approach, and is of profound importance to many clients who view their holdings as ‘legacy assets’, to be passed down from one generation to another.
For more information, please contact:
Gethsemani Galicia
(424) 287-4233
Note to Editors: For more information, news, and perspectives from Coastline Equity, please visit the Coastline Equity Newsroom at https://www.coastlineequity.net/news. For additional assistance, journalists and analysts may contact Gethsemani Galicia, (424) 287-4233.
More about Coastline Equity
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Property Management Services
Learn MoreOur team will handle all your property needs, offering specialized services such as in-depth inspections, liability management, staff recruitment and training, and round-the-clock maintenance—expert support tailored to the unique requirements of your real estate assets.
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About Us
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Learn MoreOur dedicated team transforms property management challenges into opportunities. From tenant management to streamlined rent collection and proactive maintenance.
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Property Management Excellence
Learn MoreAs a contributing author for Forbes, Anthony A. Luna brings a wealth of expertise and knowledge in the property management industry, real estate sector, and entrepreneurship, providing insights and thought-provoking analysis on a range of topics including property management, industry innovation, and leadership. Anthony has established himself as a leading voice in the business community. Through his contributions to Forbes, Anthony is set to publish his first book, 'Property Management Excellence' in April 2025 with Forbes Books.
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Insights
Learn MoreLearn more about Coastline Equity's property management practices & processes and how we support our clients with education and a growth mindset. Coastline Equity Property Management is your partner as you continue to learn and grow.
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