(Short answer: absolutely—here’s how and why)

Why a 24‑Hour Response Rule Changes Everything

California renters face high living costs and scarce housing. When something breaks, even a loose cabinet hinge, stress rises quickly. A same‑day reply tells them:

“Your home matters as much to me as it does to you.”

Landlords who consistently acknowledge requests within 24 hours report 20‑40 % lower turnover in West Coast surveys, translating into steadier cash flow and far fewer make‑ready costs.

Five Quick‑Care Habits You Can Start This Week

Real‑World Snapshot

Last spring, San Diego duplex owner Lena M. received a 7 p.m. text: “Smell of gas near stove.”

1. She replied in 11 minutes (“Turn off the valve tech on the way”).

2. Her standby HVAC contractor arrived by 8:10 p.m.

3. The line was tightened and cleared before 9 p.m.

The tenants renewed for two more years and later cited “how fast you always answer” as their top reason. Lena estimates she saved $5,600 in turnover costs she would have paid if they’d moved.

Where Landlords Sharpen This Skill Set

For deeper scripts, checklists, and vendor‑response templates, the forthcoming book Property Management Excellence by Anthony A. Luna devotes an entire chapter to “Answering Before Sundown.” It’s now available for Kindle pre‑order on Amazon; think of it as your field manual for staying human while scaling systems—especially in high‑expectation markets like California.

Pre‑order on Amazon

Be the Owner Who Prevents the Move‑Out, Not Just Fills the Vacancy

When renters feel heard the day they speak up, they stay. Put the five habits above into play, track your retention metrics for one lease cycle, and watch vacancies shrink—often faster than you might expect. And when you’re ready for the full playbook, keep an eye out for your pre‑order confirmation of Property Management Excellence.